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Zorbit Develops Toys R Us Line

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By: Jamie Matusow

Editor-in-Chief

Zorbit Resources recently handled the turnkey operation for a Toys R Us bath and body entry marketed toward girls ages 6-12. Dubbed “Totally Rockin’,” for the retailer’s house brand, “Totally Me,” the introductory set includes nine products: 3-fl. oz sizes of body lotion, body wash and body mist; bath fizzies, lip gloss and a loofah sponge. Scott Oshry, Zorbit’s VP design, says, “The design for Totally Rockin’ was driven out of the characters that we developed. Each character was dedicated to a particular personality that we felt young girls would be able to identify with. After we developed the characters, we built a theme around their personality…” Zorbit’s turnkey group developed and manufactured the entire set, including formulas, primary packaging and the setup box.

More info: www.zorbitresources.com

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